This Way Forward - Aveda’s Mission And Care
United Nations 'Nature for Life' Summit recognizes Aveda's leadership in community partnerships - Photo: Yawanawa Community of Brazil
Mien Salon Spa has proudly been an Aveda lifestyle salon since 2004, and our partnership with Aveda continues to be a source of joy and inspiration. Aveda’s commitment to sustainability and social responsibility aligns perfectly with our own values, which is why we’re proud to be part of their global community. From their high-performance products to their responsible manufacturing practices, there are so many reasons why we continue to love Aveda and champion their mission every day.
Vegan Products
One of the main reasons we adore Aveda is their commitment to being vegan. Every product is free of animal-derived ingredients, and Aveda has been opposed to animal testing since 1978. This long-standing dedication to cruelty-free practices reflects a deep respect for animals and the environment, and it’s something we proudly support.
BioTech Naturals
Aveda takes innovation to the next level with their use of BioTech Naturals. Through modern technology and sustainable practices, Aveda creates high-performance products that optimize nature’s ingredients, like high-performance extracts, ferments, and naturally derived polymers. Their commitment to combining technology and nature ensures effective, eco-friendly products that deliver results while supporting the environment.
Green Chemistry
Aveda’s commitment to green chemistry is another reason we love them. Their high-performance products are crafted using natural chemistry that reduces waste and emphasizes human health and environmental responsibility. This approach ensures that their products are as kind to the planet as they are to the people who use them.
Aroma
The finishing touch in every Aveda product is its aroma, crafted from naturally derived plant and flower essences. Aveda’s perfumers artfully layer each aroma and match it to the product to create a mind-body connection that enhances the overall experience. We appreciate that Aveda’s fragrances are created in-house using natural and naturally derived ingredients, ensuring a sensory experience that aligns with their sustainable philosophy.
B Corp™ Certification
We’re also proud to support Aveda because of their B Corp™ certification. As a certified B Corp™, Aveda meets the highest standards of verified social and environmental performance, transparency, and accountability. This commitment to rigorous, ethical practices further solidifies why we love partnering with a company that values both people and the planet.
Transparent & Traceable Practices
Aveda’s commitment to transparency and traceability in their sourcing is something we deeply value. They track their ingredients from the source, ensuring quality and responsibility throughout the entire supply chain. Knowing that Aveda prioritizes ethical sourcing and is fully transparent in its practices gives us confidence that we’re supporting a brand that truly cares.
Minimal Packaging with Maximal Recyclables
When it comes to packaging, Aveda has been a pioneer in creating minimal packaging with maximal recyclables. Their packaging decisions, guided by responsible principles and creative passion, focus on reducing size, weight, and production processes. They also ensure that packaging can be widely recycled and use as much recycled content (PCR) as possible without compromising product efficacy. Aveda challenges its suppliers to innovate packaging with sustainability at the forefront, making a positive impact on the environment.
Their dedication to creating high-quality products that are both effective and sustainable has made them a brand we’re proud to be partnered with for over 20 years. From their commitment to vegan, cruelty-free practices to their innovative and environmentally responsible initiatives, Aveda truly sets the standard for what it means to be a responsible beauty brand.